FAQs
Frequently asked questions
What is SPUR?
SPUR is an industry coalition initiated by organisations that invest in the creation of original journalism. Its aims are to shape the technical and commercial environment within which IP owners can control and monitor the use of their content by generative AI applications. SPUR will work to ensure that media owners can exercise their rights and, if they choose to license, ensure the transparent flow of data that will allow them to secure a fair exchange of value for use of their work across the generative AI value chain.
Who is involved?
The founding members are the BBC, Financial Times, Guardian Media Group, Mediahuis, Sky News, Telegraph Media Group and CMA Media. Together with its standard, affiliate and associate members, the coalition brings together publishers and affiliate organisations from across the global journalism sector. We are seeking to grow this group as the project progresses and invite interested news organisations to get in touch.
Why are you doing this?
Professionally produced journalism is currently being taken from the open internet without permission or payment, to be used for AI training, fine-tuning and to ground generative AI models in real time. We recognise that better solutions to manage this activity are needed to protect the economic foundation of journalism and improve the transparency of AI output. SPUR aims to help shape technical and commercial infrastructure in ways that deliver and support efficient marketplaces where content can be licensed on fair commercial terms.
Is this just about news?
The issues that have led to the formation of SPUR equally apply to other categories of digital content. At this stage, SPUR coalition members are focused on journalistic content only, but the coalition is open to expansion to other media sectors.
Can anyone join or is this a closed group?
The SPUR team is talking to a range of organisations about joining the coalition. Trade bodies can apply for affiliate membership and individual news organisations can apply for membership under our membership framework. We invite any organisations interested in joining the coalition to get in touch.
Is it UK-only?
No. The issues that SPUR is seeking to shape are global, which means that the most effective solution will be one which works for businesses across the world.
How is it funded?
The coalition has been 100% funded to date by the initial founders. Membership fees will provide additional funding in future. SPUR is a non-profit project funded by members.
What is the timeframe?
We will move at pace. The project will announce key milestones in phases over the coming months.
Have you spoken with the AI labs?
SPUR will engage extensively with the buy-side of the market to ensure our solution creates value for AI licensees. We invite any developers who may wish to engage with the coalition to contact us directly.
Is SPUR exclusive or can members deal directly with AI companies?
SPUR is not a collective licensing organisation. Its focus is developing recommended standards and defining best practice. Founders and members will retain full autonomy over their own commercial relationships.